Marketing Department
The Objective of the Marketing Department is to improve the financial contribution of BNPC products and services to enhance the overall performance of the Centre, to market the Centre and to ensure customer focus. The department realises this objective through establishing customer needs, continuous development and renewal of relevant products and services, as well as conducting targeted marketing activities. The Department works closely with other programmes internally to ensure BNPC delivers seamless services to its clients.
Within the BNPC Strategy, Marketing leads the Objective Improving Marketing and Communication. Initiatives delivering to this objective include the development and implementation of a Marketing Strategy, Communication within and beyond the Centre, Product Development and Branding. The Marketing Department is also responsible for maintaining the Centre's good standing with BQA as an accredited institution. To this end, the Centre has accredited 24 programmes. Maeketing leads BNPC in the quest to partner with agencies that can enhance delivery of the Centre's Mandate. These include:-
STRATEGIC PARNERSHIPS
Local
- National Strategy Office (NSO)
- Local Enterprise Authority (LEA)
- Botswana Bureau of Standards (BOBS)
- University of Botswana (UB)
- Botswana Confederation of Commerce Industry and Manpower (BOCCIM)
Regional
- Pan African Productivity Association (PAPA)
- Productivity South Africa (PSA)
- Mauritian Productivity Organisation
International
- Service Quality Institute (SQI)
- Service Quality Centre (SQC)
- American Society for Quality (ASQ)
- Asian Productivity Organisation (APO)
- Japan Productivity Centre (JPC)
- Spring Singapore
- World Economic Forum (WEF)
